Discovery Coast Economic Impact Study

The West Chilcotin Tourism Association commissioned the study to determine the economic impact of changes the government made to the Discovery Coast ferry service. The study found huge losses in revenue and taxation, negative visitor impressions, and widespread cancellations of international bookings.

Among the key findings, the study reported:

  • Total same-day ridership between Port Hardy and Bella Coola declined by 46%, from 4,995 passengers to 2,696.
  • Gross tourism losses are estimated at $3.9 million, which equates to a gross GDP loss of $1.7 million
  • Factoring in indirect and induced economic impacts, the annual gross GDP losses multiplied to $3.3 million
  • The direct taxation loss on this revenue amounts to $870,000 per year
  • Service reductions resulted in the estimated loss of 37 tourism jobs this year.
  • Average visitor satisfaction scored 2.65 out of 5, compared to the BC Ferries average of 4.17 out of 5.
  • The Net Promoter Score (NPS) for the MV Nimpkish was -34. NPS measures how likely customers are to promote the business to others, where the average for healthy businesses is +24. Businesses that score below +5 are considered to be facing severe market share challenges.
  • An estimated 41% of the region’s businesses lost most or all of their tour & wholesaler bookings.
  • 19% of businesses indicated foreclosure is a near-term possibility due to inadequate regional ferry service

Download your copy of the report Discovery Coast Tourism EIA.

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